Job Description
Martech Consultant
Must Have Technical/Functional Skills
• Hands-on expertise with marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, Eloqua, HubSpot, Adobe Campaign).
• Experience in designing and optimizing sales, marketing, and commerce-related customer journeys.
• Strong understanding of data management, analytics, and reporting tools
• Knowledge of privacy, consent, and global compliance standards.
• Excellent communication, problem-solving, and stakeholder engagement skills.
• Bachelor’s degree in Marketing, Computer Science, Information Systems, or related field.
• Certifications in major marketing automation platforms (e.g.,Adobe, Salesforce, Marketo, HubSpot).
• Experience with API integration, ETL, and data platform tools.
• Proven track record in global rollout of solutions and working with cross-regional stakeholders.
Roles & Responsibilities
• • Marketing Technology Automation: Develop and deploy marketing automation workflows, campaigns, and integrations across platforms such as Salesforce, HubSpot, Marketo, Eloqua, and Adobe Campaign.
• Solution Design: Translate business requirements into actionable marketing automation solutions, collaborating with stakeholders to ensure alignment with strategic objectives.
• Privacy & Compliance: Address privacy, consent, and preference management in line with global market needs and regulatory requirements.
• Integration: Integrate foundational capabilities and intelligent tools (e.g., CDP, CRM, CMS, analytics) to enable unified customer journeys and data-driven marketing execution.
• Performance Measurement: Implement AI-powered search, telemetry, and experience measurement tools to monitor and optimize campaign effectiveness and core web vitals.
• Stakeholder Collaboration: Work closely with sales, marketing, and commerce teams to design customer journeys and deliver solutions that support global business delivery goals.
• Training & Enablement: Educate marketing teams on automation platforms, best practices, and campaign optimization techniques
Generic Managerial Skills, If any
• Strong analytical and problem-solving abilities.
• Excellent communication and stakeholder management skills.
Ability to work independently and in cross-functional teams.
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