Job Description

Orci is looking for a high-performing Senior Integrated Media Planner who thrives at the intersection of data, culture, and performance. You will lead the development of integrated, cross-channel media plans that blend traditional and digital tactics with a strong understanding of multicultural audiences. We’re looking for someone who can bring media strategies to life and push campaigns forward across TV, CTV, radio, out-of-home, display, paid social, and programmatic.

If you are a collaborative problem-solver who can navigate a room and a spreadsheet equally well, this is the role for you.

Why You’re Excited to Work at Orci:

We are a Hispanic-first agency committed to connecting brands to culture. This role is not just about media; it's about shaping moments that matter. You’ll join a passionate team where your voice matters and your work makes a visible impact across industries including CPG, retail, automotive, and health.

What You’ll Do:

Your key responsibilities include:

Omnichannel Media Planning

• Lead the development of omnichannel media strategies that align with business and marketing goals
• Translate brand and performance objectives into media frameworks and tactical recommendations
• Build holistic media plans across TV, CTV, radio, OOH, display, paid social, programmatic, and SEM
• Develop audience-first channel strategies that consider reach, frequency, and cultural relevance
• Collaborate with cross-functional teams to align media, creative, and messaging strategies
• Manage campaign briefs, timelines, plan development, and client presentations

Multicultural Audience Strategy

• Apply cultural insights to shape targeting and media decisions for Hispanic and multicultural segments
• Recommend language-specific tactics, in-language publishers, and culturally aligned media partners
• Evaluate media consumption trends among diverse communities and apply them to campaign plans

Client and Cross-Functional Collaboration

• Present media strategies and recommendations to clients and internal teams with clarity and confidence
• Serve as a strategic partner to account, creative, and analytics teams to ensure campaign integration
• Partner with media buyers, social strategists, and digital teams to oversee activation and performance

Campaign Optimization and Performance Reporting

• Track campaign performance and KPIs across all channels
• Make proactive optimization recommendations based on in-flight results
• Lead the development of post-campaign analyses and actionable insights for future planning

Media Billing and Reconciliation

• Manage monthly media billing processes in partnership with accounting and media teams.
• Ensure accurate entry of budgets and planned media into internal systems.
• Review and reconcile vendor invoices, actuals, and delivery reports.
• Flag discrepancies and work with vendors to ensure proper billing and credits.
• Maintain clear documentation for campaign budgets and changes.

You’ll Also Embody and Uphold Our Agency Values:

Quality of Work

• Strategic, innovative, and insightful contributions
• Collaboration-driven execution
• Work that consistently meets or exceeds client goals—and earns recognition.

Quality of Service

• Unwavering commitment to team, client, and cross-functional excellence
• Accountability, honesty, and transparency in everything you do

Quality of Life

• A positive and collaborative work environment
• Mutual respect, thoughtful feedback, and shared growth
• Passion for learning and sharing knowledge with your peers.

Why We’re Excited to Have You Join Our Team:

You are/have:

• 5+ years of experience in media planning and buying across digital and traditional channels.
• Strong understanding of omnichannel media strategy and campaign integration
• Must have Strong Familiarity with multicultural audiences, particularly Hispanic consumers, and their media behaviors
• Ability to interpret data and apply insights to drive media decisions.
• Experience with media billing, reconciliation, and vendor coordination.
• Comfort working in fast-paced agency environments and juggling multiple priorities.
• Proficiency with media planning tools including comScore, DoubleClick, Kantar, MRI/Simmons, Nielsen, Prisma, and reach/frequency tools.
• Bachelor’s degree in marketing, Communications, or a related field, or equivalent experience
• Excellent written and verbal communication skills, including experience in client presentations.
• Bilingual in English and Spanish is required.

Core Competencies:

• Communication: Listens effectively, communicates clearly in writing and speech, keeps stakeholders informed
• Dependability: Follows instructions, honors commitments, takes ownership of work and actions
• Planning & Organization: Prioritizes effectively, adapts to shifting needs, sets and meets goals.
• Quality: Seeks excellence, embraces feedback, aims to improve processes and deliverables
• Technology: Adapts to and leverages new tools to increase productivity

Work Environment:

This role typically operates in a hybrid setting with moderate noise levels. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

Equal Employment Opportunity:

Orci is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Compliance with California Labor Laws:

This position complies with all applicable California labor laws and regulations, including minimum wage, overtime, meal and rest break requirements.

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