Job Description
Social-First Video Creator
Team: Social & Brand Marketing
Reports to: Head of Social & Brand Marketing
Compensation: $75,000–$90,000 + Equity
Location: San Francisco (Jackson Square) — onsite, high-collaboration role
Help make health go viral.
We’re building
Aonic — the modern, healthy PepsiCo: a next-generation functional nutrition company making vibrant wellness effortless for millions of Americans.
We’re a small, intense team in SF,
raised $10M+ , serving
thousands of subscribers , and aiming to grow
20x+ in 2026 . We move fast, we test aggressively, and we care about craft.
After launching successfully on social, also with the help of our
Co-Founder Senada Greca ( and a few celebrity endorsements of Aonic products including from Kim Kardashian, it is now our focus to take our reach and influence on our social channels to the next level - to help
millions of Americans to live a healthier, happier life .
This role is for a creator who wants to ship. You’ll own the camera + edit, drive concepts, and produce social-first video that earns attention — not just “content.”
The Role
We’re looking for a
social-first videographer/editor who can consistently create high-performing short-form content for TikTok, Instagram Reels, and YouTube Shorts.
You know what makes people stop scrolling. You’re obsessed with hooks, pacing, retention curves, and repeatable formats. You can shoot clean footage and you can edit with taste, speed, and ruthless storytelling instincts.Formats you’ll create:
- Street-style interviews & man-on-the-street
- Challenges, trends, and reactive formats
- Product storytelling + punchy demos
- Founder-led / behind-the-scenes content
- UGC-style in-house content + creator collabs
- Event recaps and cultural moments
What Success Looks Like (Real Output)
Within the first 14-30 days, you’ll:
- Build a repeatable content engine that ships multiple videos per week
- Establish Aonic’s “signature” formats (hooks, cadence, visual language)
- Improve key metrics: 3-second hold, average watch time, completion rate, saves/shares
- Create a steady pipeline of organic winners we can repurpose into paid
What You’ll Do
- Concept → shoot → edit social-first videos end-to-end (short-form is the priority; long-form as needed)
- Create high-performing content across TikTok, Reels, Shorts (and adapt per platform)
- Capture studio + lifestyle footage (product, people, moments) with strong fundamentals: lighting, audio, composition
- Edit with sharp instincts: hook writing, pacing, captions, sound design, and storytelling
- Partner with Social/Brand to turn strategy into content experiments (rapid iteration, fast feedback loops)
- Organize and maintain a clean asset library (so we can reuse footage constantly)
- Support photo capture when needed (product, lifestyle, events)
Nice-to-have: motion graphics, VFX, design polish (After Effects, text animation, meme-native overlays)
What We’re Looking For
- A portfolio/reel that proves you can make scroll-stopping, social-native content
- Strong editing ability in Premiere / Final Cut / Resolve (After Effects a plus)
- Deep understanding of modern social formats: hooks, trends, pacing, storytelling shortcuts that work
- Confident shooter: DSLR/mirrorless workflows, lighting setups, clean audio
- Comfortable being scrappy + resourceful: you can create great work without “perfect conditions”
- Organized, fast, and reliable — you hit deadlines and you iterate without ego
- Bonus: experience in CPG, wellness, fitness, or creator brands
Weekend note: Some shoots/events may happen on weekends (planned in advance). We aim to keep this sustainable and will balance with schedule flexibility.
Why You’ll Love Working Here
Creator impact, not bureaucracy Your work will directly drive growth. You’ll see results fast.
Category-defining products You’ll create content for products people genuinely love — and feel the feedback loop.
High-collaboration, high-talent team Work closely with a driven team that values taste, speed, and ambition.
Great benefits Competitive medical/dental/vision +
401(k) matching .
Work hard, rest well Unlimited PTO + federal holidays.
Cash + equity $75,000–$90,000 base + meaningful equity so you participate in the upside.
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Job Tags
Full time, Weekend work,