Job Description

About Us:

The Capital Law Firm, P.C. is a premier personal injury law firm dedicated to delivering justice and maximizing compensation for our clients. With a reputation for excellence and a commitment to aggressive advocacy, we are looking for a Director of Marketing to take our brand and client acquisition strategy to the next level.

Position Overview:

We are seeking a results-driven Director of Marketing with extensive experience in legal marketing, specifically within a law firm generating at least $10M in annual revenue. This individual will be responsible for overseeing a $20M marketing budget, optimizing existing strategies, and leading innovative initiatives to drive case acquisition, brand recognition, and revenue growth.

 The ideal candidate has a proven track record in personal injury law firm marketing , understands lead generation, digital advertising, media buying, and data-driven decision-making, and is ready to scale our marketing efforts to new heights.

Key Responsibilities:

• Strategic Leadership: Develop and execute a comprehensive marketing strategy to increase client leads, conversions, and brand awareness across multiple channels.
• Budget Oversight: Manage and optimize a $20M annual marketing budget to maximize ROI and ensure efficient resource allocation.
• Digital & Traditional Marketing: Oversee SEO, PPC, social media, TV, radio, billboards, direct mail, and referral campaigns to ensure a strong presence across all platforms.
• Lead Generation & Conversion Optimization: Develop strategies to improve intake efficiency, lead quality, and case sign-up rates through performance marketing and data analysis.
• Team Leadership: Build, mentor, and manage an in-house marketing team while coordinating with external agencies and vendors.
• Data & Performance Analytics: Track KPIs, analyze campaign performance, and adjust strategies accordingly to optimize marketing spending and impact.
• Brand Management: Ensure a consistent and compelling brand message across all marketing efforts to reinforce The Capital Law Firm’s position as a top-tier personal injury firm.
• Competitive Analysis: Stay ahead of industry trends, competitor strategies, and legal marketing best practices to drive continued growth.
• Client Engagement & Retention: Develop referral and reputation management strategies to enhance client experience, satisfaction, and retention.

Qualifications:

• Minimum 7+ years of marketing experience in a law firm generating at least $10M in annual revenue (personal injury experience preferred).
• Proven track record of successfully managing an eight-figure marketing budget with demonstrated ROI.
• Expertise in legal lead generation, digital marketing, TV/radio advertising, SEO, PPC, social media, and traditional media buying.
• Strong data analytics and performance tracking skills, with the ability to interpret metrics and make data-driven decisions.
• Experience managing marketing teams, agencies, and external vendors.
• Deep understanding of legal advertising compliance and ethics in marketing personal injury services.
• Exceptional leadership, communication, and strategic thinking skills.
• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).

Why Join Us?

• Opportunity to scale and elevate the marketing strategy of a high-growth law firm.
• Work with top industry experts and an aggressive, results-driven team.
• Competitive salary ($150K-$200K)
• Full benefits package, including health, dental, vision, and 401(k).
• 16 Days PTO
• 14 Paid Holidays
• Free Parking Onsite
• Referral Program
• Friday Breakfast

If you’re a high-performance marketing leader with a passion for legal marketing and growth, we want to hear from you!

The Capital Law Firm, P.C., is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, termination, leave of absence, compensation, benefits, training, as well as disciplinary action. The Capital Law Firm, P.C., makes hiring decisions based solely on qualifications, merit, and business needs at the time.

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